The Most Important Play of the Game

In case you missed it during the broadcast of Super Bowl XLIX, the NO MORE campaign released the above commercial during the game's first quarter. Funded by the NFL, the sixty-second spot is the first Super Bowl ad to ever address domestic violence and sexual assault. The chilling dialogue you hear is based on an actual 911 call.

The transcript of the call surfaced a few months back and I applauded the operator for staying on the line and reading the subtext of this woman's hidden cry for help. Now I applaud the team that created this commercial. No heartbreaking statistics or fancy production values can speak louder than a true story simply told. And, as the commercial's message so clearly states, hopefully people listen.